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Become a Product Manager | Learn the Skills & Get the Job
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Business Development / Management

Become a Product Manager | Learn the Skills & Get the Job

The most complete course available on Product Management. 13+ hours of videos

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LEVEL

Intermediate 

LANGUAGE

English

TEACHER

Ariel Bednar
Ariel Bednar
Originally From: Ireland
Originally From: Ireland
Italy
Location: Italy
Become a Product Manager | Learn the Skills & Get the Job
This Course Includes:
  • 13h 37m
  • 164 Lectures
  • 243 Downloadable Assets
  • Full Lifetime Access
  • Access on Mobile and TV
  • Certificate on Completion
Price of Just:

$636

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Overview

What will learners learn in this course?
  • Understand the varying role of a Product Manager through different types and sizes of companies
  • Decide which type of Product Manager best fits one's goals and personality
  • Understand the Product Lifecycle and how it applies to every product
  • Understand the modern Product Development Process that both Fortune 500s and Startups adhere to
  • Know how to identify ideas worth pursuing and dedicating resources to
  • Understand how to get at the root of customer pain points
  • Understand and communicate customer pain by type and frequency
  • Assess the core problem of a product
  • Find and compare competitors and competing products
  • Differentiate between Direct, Indirect, Substitute, and Potential competitors
  • Understand the process of Customer Development and how it relates to being a Product Manager
  • How to find potential interviewees for product interviews, user tests, and exploratory interviews
  • How to structure and run a customer interview
  • How to model interview questions correctly while avoiding bias
  • Navigate the four different types of customer interviews
  • Find potential interviewees both internally and externally
  • Write emails that will get users and potential customers to respond
  • Build user personas based on both qualitative and quantitative data
  • Understand the difference between a wireframe, a mockup, and a prototype
  • Sketch out a wireframe with just a pen and paper
  • Use Balsamiq to create wireframes at an intermediate level
  • Use a sketch system called POP for digitizing product sketches
  • Create specs for epics and user stories
  • Properly apply acceptance criteria
  • Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more
  • Correctly evaluate which product metrics to track and which to ignore
  • Apply the AARRR framework to your product
  • Apply the HEART framework to your product
  • Track your metrics using a variety of software
  • Create a product and feature roadmap
  • Create a product backlog and properly prioritize features
  • Calculate team velocity and build estimations for product delivery
  • Understand the difference between Agile and Waterfall development
  • Understand the difference between two popular Agile frames: Scrum and Kanban
  • Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more
  • Communicate effectively with all the stakeholders of a product
  • Communicate effectively with engineers in a way they will appreciate and understand
  • Communicate effectively with designers by focusing on the things they care about most
  • Communicate effectively with executives and higher-ups
  • Understand the role of technology in modern Startups and Fortune 500s
  • Understand the basics of "The Cloud" and Servers vs. Clients
  • Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together
  • Understand the basics of APIs, what they do, what they look like, and how your team might use them
  • Understand how to obtain relevant experience to set up for a transition to Product Management
  • Build a portfolio that will assist in a hiring application
  • How to self-brand online and build a following pre-hire
  • What to look for in Product Management jobs and what to ignore
  • How to apply insider tips and tricks to getting hired as a Product Manager
  • Craft a resume that appeals to a hiring manager for Product Management placement
  • Ace the Product Manager interview
  • Excel beyond getting hired
What are the requirements or prerequisites for taking your course?
  • No pre-requisites, although familiarity with basic business concepts is helpful
Who is the course for?
  • Anyone looking to get a job in Product Management
  • Anyone wanting to transition into Product Management
  • Already established Product Managers who want to advance their skillset
  • Entrepreneurs looking to master the product development process
Description
Course Tags
Business Management Product Management

Course Content

  • 18 Sections
  • 164 Lectures
  • 13h 37m Total Length
Before Starting the Course
09m
5 Lectures

Before Starting the Course

Course Overview
Preview 0:05:06
First Thing to Do
Preview 0:01:24
Choose your own adventure - we'll tell you which lectures to watch *SAVE TIME!*
0:01:00
Join our community on Slack!
0:01:00
Review sheets, activities, & resources - all in one PDF!
0:01:00
What is a Product Manager?
Preview 0:03:30
What is a Product?
0:02:54
[POP QUIZ] Products and Product Managers
0:01:00
[ACTIVITY] The Big, Bloated, Blue Bird
0:01:32
Three Different Types of Product Manager Roles
0:04:30
How to Think About the Type of PM You Want to Be
0:04:01
Product vs. Project Management
0:06:41
A Day in the Life
0:04:48
Why Product Management is Awesome
0:01:46
[QUIZ] The World of Product Management
0:01:00
Hooray for free stuff!
0:01:40
Q&A Section 2: SQL, Service Businesses, and All About Being a PM
0:01:00
Section 2: Review & Recap
0:01:00
The Four Major Phases of the Product Lifecycle
0:03:14
[POP QUIZ] Did You Catch All of That?
0:01:00
[ACTIVITY] Six Products Four Phases - Can you guess which?
0:01:00
Product Lifecycle Phases: Real World Examples
0:04:06
The Product Development Process
0:03:22
Getting Deeper Into the Product Development Process
0:04:40
[ANOTHER POP QUIZ] Product Lifecycle and Development Quiz
0:01:00
What is "Lean Product Development"?
0:01:56
What is "Agile"?
0:01:37
What is "Scrum" and How Does it Work?
0:04:17
What is "Kanban" and How Does it Work?
0:02:50
What is Waterfall Development?
0:01:12
Real World Examples of Waterfall and Agile
0:04:26
[QUIZ] Speaking "Product Development"
0:01:00
Section 3: Review & Recap
0:01:00
Introduction to Ideas and User Needs
0:02:01
Where Ideas Come From as a PM
0:04:53
[POP QUIZ] On the Origin of Ideas
0:01:00
Getting to the Real User Needs
0:07:58
[ACTIVITY]: Separating the Signal from the Noise
0:01:00
Users vs. Customers
0:01:41
[QUIZ] Ideas and User Needs
0:01:00
Section 4: Review & Recap
0:01:00
Market Research - Sizing the Market
Preview 0:04:09
Introduction to Finding Competitors
0:03:04
Finding Competitors as a Product Manager
0:12:18
Direct / Indirect / Potential Competitors and Their Impact
0:07:30
[POP QUIZ] One Company to Rule Them All
0:01:00
The Five Criteria for Understanding Competitors
0:06:03
The Last Three Criteria for Understanding Competitors
0:05:26
[POP QUIZ] The Dating Game
0:01:00
What's a Feature Table?
0:02:03
Putting Together a Feature Table
0:06:03
[ACTIVITY] Oculus Rift Between Your Friends
0:01:00
Practice Building a Feature Table
0:08:30
Analyze Specific Features
0:11:42
[ACTIVITY] Wunderlist and Their Not-So-Wunderful Dilemma
0:01:00
Monitoring Competitors
0:10:51
What Do We Ultimately Care About as a PM?
0:01:33
Section 5: Review & Recap
0:01:00
What is Customer Development?
0:06:11
The Four Types of Interviews
0:10:22
Key Differences in Customer Development
0:02:36
[POP QUIZ] Customer Development
0:01:00
Who You Should Talk To
0:10:00
Finding Interviewees Externally
0:11:26
Finding Interviewees Internally
0:09:22
How to Get Them to Talk
0:09:36
Practice Writing Emails
0:09:14
How to Run a Customer Interview Correctly
0:08:22
Putting the GO in Pokemon Go
0:01:00
Good Questions, Bad Questions
0:07:10
Building User Personas Off Your Interviews
0:03:28
Real World Example of a User Persona
0:01:48
The Product Manager & The Data Diet
0:04:29
[QUIZ] Understanding Customer Development
0:01:00
Section 6: Review & Recap
0:01:00
What is an MVP?
0:06:37
How do product managers think about MVPs?
0:06:59
7 steps to running an MVP experiment
0:04:11
[POP QUIZ] You Down with MVP?
0:01:00
Identifying your assumptions
0:07:17
FOLLOW ALONG: Let's identify the assumptions for Zirx
0:07:05
Finding the riskiest assumption of them all
0:05:56
Making decisions: The risk / difficulty square
0:05:57
What is a hypothesis?
0:03:45
Putting together a hypothesis
0:07:56
FOLLOW ALONG: Identifying Zirx's hypothesis
0:04:14
What's a minimum criteria for success?
0:08:28
Creating a formula for your MCS
0:08:18
OPTIONAL: Making the calculation for startups
0:03:18
MVP techniques: emails, shadows, & whoops
0:08:39
More MVP techniques: walk me throughs & pitch experiments
0:07:29
Even more MVP techniques: bellhops, Dorothy, & Frankensteins
0:06:57
In depth: Email based MVPs
0:03:27
In depth: Shadow buttons
0:02:31
In depth: Coming soon & 404 MVPs
0:03:42
In depth: Explainer videos
0:05:22
In depth: Piecemeal MVPs
0:04:42
In depth: Concierge service MVPs
0:04:20
OPTIONAL: How do big companies think about MVP experiments?
0:05:08
Evaluating results & Learning from them
0:05:19
Section 7: Review & Recap
0:01:00
Introduction to Wireframing
0:05:36
Wireframe, Mockup, Prototype
0:11:02
Let's Jump into Sketching
0:09:01
Sketching Out a Mobile App
0:07:30
OPTIONAL: Using POP features in Marvel
0:08:57
Intro to Balsamiq
0:11:07
Building YouTube in Balsamiq
0:08:27
[QUIZ] Just Making Sure...
0:01:00
Section 8: Review & Recap
0:01:00
Introduction to Metrics
0:07:31
Real Life Examples of Metrics
0:07:53
Metrics of All Kinds
0:15:08
How to Pick Good Metrics
0:11:58
Using the HEART Metrics Framework - Part 1
0:10:04
Using the HEART Metrics Framework - Part 2
0:11:46
Using the AARRR (Pirate) Metrics Framework
0:06:40
Tracking Your Metrics in Practice
0:05:16
[QUIZ] Pirates of the Correlation
0:01:00
Section 9: Review & Recap
0:01:00
Introduction to Epics
0:05:15
Let's Get Into Epic Specs
0:04:49
User Stories and Acceptance Criteria
0:04:33
Real Life Example of Epics, Specs, User Stories, and the Backlog
0:12:07
Estimations and Velocity
0:09:24
Roadmapping
0:05:40
Prioritization
0:07:20
[QUIZ] Epic Feature, Bro
0:01:00
Section 10: Review & Recap
0:01:00
General Communication Skills
0:02:40
Working with Engineers
0:04:22
Working with Designers
0:03:42
Working with Executives and Others
0:03:42
[QUIZ] How to Win Friends and Influence Products
0:01:00
Section 11: Review & Recap
0:01:00
Why Learn Technology?
0:03:04
"The Cloud", Servers, Clients, and the Inner Workings of the Internet
0:05:29
Understanding the Front End, Back End, and Tech Stacks
0:08:20
Understanding APIs - Application Programming Interfaces
Preview 0:05:09
Additional Technology
0:05:52
[QUIZ] Turn it, leave it, start format it...technologic.
0:01:00
Section 12: Review & Recap
0:01:00
Getting Relevant Experience
0:04:52
Building a Portfolio with a Side Project
0:02:56
Branding Yourself
0:03:05
[QUIZ] Prep Yourself
0:01:00
Section 13: Review & Recap
0:01:00
Where to Look and What to Look For
0:03:33
Inside Advice on Your PM Job Hunt
0:02:27
[QUIZ] Dreams Don't Work Unless You Do
0:01:00
Section 14: Review & Recap
0:01:00
Resumes
0:04:08
Interviewing for Product Management
0:04:00
How to Answer Interview Questions the Right Way
0:04:53
Insider Tips for Getting the Job
0:08:16
[QUIZ] Be Like Cole
0:01:00
Section 15: Review & Recap
0:01:00
The First Things to Do
0:05:49
End of Course
0:02:56
Interview with Daniel Demetri, Product Lead @ Earnest, Ex-PM @ Google
0:27:31
Interview with David Lifson, VP of Product @ Homepolish
0:20:00
Q&A Section 2 (part 1): Introduction to Product Management
0:28:12
Q&A Section 2 (part 2): Introduction to Product Management
0:24:04
Bonus Lecture
0:01:00

About Teacher

Ariel Bednar
Featured Teacher

Ariel Bednar
Originally From: Ireland
Originally From: Ireland
Italy
Location: Italy

4.00 (1 Review)
1 Course
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Biography

I'm a self-starter with a lot of enthusiasm who can work quickly and efficiently. I began teaching languages in 2014 and am continuously learning more about this profile. I make learning enjoyable for students by allowing them to talk freely, make errors, and learn at their own speed and style.

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